For this week's blog post I decided to look at YYOGA. I think they are doing a very good job using social media to achieve their marketing goals. I think they do a very good job of being a source of information in their industry. On their Facebook page, they are continuously posting links, pictures, and asking and answering questions. They do a very good job of communicating and connecting with their followers.
From a visit to their Facebook page it is obvious that they are doing something right. They constantly have people posting on their wall and uploading pictures or links to sites that others may find interesting. Even though not all the content is yoga related- for example, lots of people have posted pictures of their Halloween costumes on their wall, it is bringing people together who share a common interest and getting them to interact..
As for their Twitter account, it would appear that they are doing as equally well. The have over six thousand followers and when doing a search of YYOGA on Twitter there are many tweets about them. This shows that people are talking about them online and interacting with them. Much like their Facebook page, their Twitter account is full of inspirational messages, links and answers to questions. They do a great job of reaching out to their followers.
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