Like we have learned this week, transparency is very important in building trust and relationships. In Social Media and other forms of marketing, trust is very important especially if you are trying to sell a product, idea or lifestyle.
In the blogging world, people expect that when you write a specific blog, like the one I am writing- how to stay active- that you are an “expert” in that particular area. There is an expectation that that the information that the blogger is giving is accurate and that the blogger is a credible source. If your followers were to find out that you are hiding information or giving misinformation it can have some very negative consequences, such as a loss of readership. Once you have been identified as being deceitful it can be very difficult to rebuild your reputation in the online world.
