For this week's blog I have decided to look at YYoga again. I think they are doing a very good job with their social media to continuously build relationships with their clients.

The tracking tools that I am going to use to analyze their social media are as follows:
Monitter: Yyoga has a strong presence on Twitter so I think it is important to know what people are saying about them on Twitter. The terms I will be looking for while using monitter are:

• Yyoga
• Yoga
• Yoga Vancouver

When searching these terms I got a lot of hits. Here are some of the things being said on Twitter about Yyoga:

• "Lovin the new sauna wraps at the flowwelleness centre @YYoga"
• "breaky in @gastwon. Mid-day s(day 19 of my 30 challenge)@YYoga a super cute lunch stop _Bel_Cafe- shaping up to be a #perfect day
• "Woke up w a sugar hangover (seriously, Who knew?!?!). solution did Rachel Marten's 2hr Anussara class @YYoga Yaletown-hangover gone!!

Google Alerts: This will allow me to see what is being said online (outside of Twitter) about the company. It will alert me to blog posts and news articles. I will be using the same search terms for Google Alerts as I did for Monitter. I signed up for Google Alerts at the beginning of this week and here are some of the results I got.

• Happy Holiday
• Foursquare

There are obviously many more tools that I could use to analyze what is being said about YYoga online but I think this is a good starting point.

Using Social Media to achieve Marketing Goals

For this week's blog post I decided to look at YYOGA. I think they are doing a very good job using social media to achieve their marketing goals. I think they do a very good job of being a source of information in their industry. On their Facebook page, they are continuously posting links, pictures, and asking and answering questions. They do a very good job of communicating and connecting with their followers.

From a visit to their Facebook page it is obvious that they are doing something right. They constantly have people posting on their wall and uploading pictures or links to sites that others may find interesting. Even though not all the content is yoga related- for example, lots of people have posted pictures of their Halloween costumes on their wall, it is bringing people together who share a common interest and getting them to interact..

As for their Twitter account, it would appear that they are doing as equally well. The have over six thousand followers and when doing a search of YYOGA on Twitter there are many tweets about them. This shows that people are talking about them online and interacting with them. Much like their Facebook page, their Twitter account is full of inspirational messages, links and answers to questions. They do a great job of reaching out to their followers.