Social Media Test

For this weeks blog, I looked at the North Vancouver Recreation Commission. I chose this company because they are all about active living. The compoenent of the social media campaign that I will look at is their Facebook page. I picked this component because I have never looked at it before and I thought it would be neat to use something that I have no previous opinion on. From what I can see, there is not a lot of interaction going on between the NVRC and between its followers. If I were to be in charge of this page I would try to increase the amount of communication that goes on.

The test:

I would look at how many followers the NVRC has and compare it to how many posts/likes take place each day. I would divide up the interactions into:

• Likes
• Answers- posts that people have put up responding to a question asked by the NVRC
• Questions- posts that people put up asking the NVRC about programs etc

I would then look at what type of content generates conversation not only between followers and the NVRC but between followers themselves. In order to determine what creates the most conversation I would code each post. From that data I would be able to figure out what is needed to facilitate conversations on the NVRC Facebook page.

North Van Rec Facebook Page:
http://www.facebook.com/northvanrec?sk=notes#!/northvanrec?sk=wall